Executive Coaching

While professional coaching is traditionally best known in the sports arena, executive coaching has grown as an important tool for business development as organisations understand that improving the performance of key members of the team improves results throughout the system. Senior managers encourage typical behaviours, standards and ways of being and this creates the framework for those who work with them.

While some coaching is internal, most organisations employ external coaches to encourage real commitment, trust and openness – which cannot exist with your senior work colleagues. Coaching is about improving performance (personal and business) with the coach acting as a committed partner rather than a manager, parent or advisor, who, through listening, questioning and reflecting encourages the client to new heights of awareness.

Successful coaching relies on several key principles:

  •     The client is responsible for the results they are currently generating
  •     The client is capable of much better ‘results’ (the purpose of the coaching)
  •     The client can develop ideal solutions (with the appropriate support)
  •     The focus of all conversations is on the client’s thoughts and experiences
  •     All communication and conversation is based on equality
  •     The relationship between coach and client must be built on trust, truth and openness
  •     The coach’s absolute commitment is unconditional support of the client

For organisations, executive coaching is an important addition to training and other development tools, and an important investment in time and money. The business sponsor, and the client, must be committed to the process, and the objectives and outcomes should be debated and defined clearly at the start of the sessions – or you will fail to genuinely commit the client to anything more productive than “yet more training meetings”.

When run correctly, executive coaching assignments have four core components:

  •     Establish the context of the coaching
  •     Create clear understanding and direction of the coaching, including goals and expected outcomes
  •     Continuously review and confirm the learnings and progress to the goals
  •     Complete the assignment, positively, with commitment from the client and on-going future access to the coach

Executive coaching, through Fulcrum Business Management Solutions, impacts directly on organisations’ results through improved performance, and enhanced commitment, of the client and rapidly pays back the investment made. Working within the constraints of the busy individual and the demands of their day-to-day life, sessions are delivered flexibly in conducive surroundings with an absolute focus on the client. Extensive past business, and life, experience helps the coach to frame the questions, listen effectively to both the said and unsaid, and provide constructive feedback but never determine the outcomes.

The client, alone, improves their performance and through making those decisions drives change and results within their organisation based on their personal commitment in a way that would never be achieved by imposing ideas created by others – which is the true value of coaching.

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